Privacy Policy

Last updated: July 8, 2026

This Privacy Policy explains how Innova Insurance Services operating as Innova Insurance (“we”, “us”, or “our”) collects, uses, discloses, stores, and protects personal information when you visit https://innovainsurance.ca/, submit an online form, request an insurance quote, contact us, or interact with our advertisements or lead forms, including on Facebook, Instagram, and other Meta platforms.

By submitting your information to us, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy, subject to applicable privacy laws.

1. Personal Information We Collect

Depending on how you interact with us and the insurance product or service requested, we may collect the following types of personal information:

  • Contact information, such as your name, email address, phone number, mailing address, and preferred contact method.
  • Information submitted through website forms, quote forms, contact forms, Meta lead forms, email, phone calls, text messages, or other communications.
  • Insurance-related information needed to respond to your inquiry or prepare a quote, such as property details, vehicle details, business details, current insurance information, renewal dates, claims history, coverage preferences, and other details you choose to provide.
  • Technical and usage information, such as IP address, browser type, device information, pages visited, referral source, and interactions with our website or ads.
  • Marketing preferences and records of your consent, where applicable.

We do not intentionally request sensitive personal information through general advertising lead forms unless it is clearly necessary for a specific insurance product or service and you choose to provide it.

2. How We Collect Personal Information

We may collect personal information directly from you when you:

  • Complete a form on our website or a third-party platform, including Facebook or Instagram lead forms.
  • Request an insurance quote, consultation, renewal review, or follow-up.
  • Contact us by phone, email, text message, social media, or in person.
  • Subscribe to updates, marketing communications, or promotional offers.
  • Use our website, where cookies, pixels, analytics tools, or similar technologies may collect technical information.

We may also receive information from insurance carriers, brokers, service providers, referral partners, or other third parties where permitted by law and with consent where required.

3. Why We Collect and Use Personal Information

We collect and use personal information for the following purposes:

  • To respond to your inquiries and communicate with you.
  • To assess your insurance needs and provide quotes, options, recommendations, or referrals.
  • To arrange, manage, service, renew, or update insurance products and related services.
  • To verify information and support application, underwriting, claims, or customer service processes.
  • To send follow-up messages, reminders, service updates, and marketing communications where permitted by law.
  • To measure and improve our website, advertising, customer service, and business operations.
  • To comply with legal, regulatory, contractual, accounting, and recordkeeping obligations.
  • To prevent fraud, unauthorized activity, misuse, or security incidents.

We will not use your personal information for purposes that are incompatible with the purposes described above unless we obtain your consent or are otherwise permitted or required by law.

4. Consent

We collect, use, and disclose personal information with your consent, except where applicable law permits or requires otherwise. Consent may be express, such as when you submit a form or agree to receive communications, or implied where the purpose is obvious and reasonable in the circumstances.

You may withdraw your consent at any time, subject to legal, contractual, or reasonable notice requirements. If you withdraw consent, we may not be able to provide certain products, services, quotes, or follow-ups.

5. Sharing Personal Information

We do not sell your personal information. We may share personal information only as reasonably necessary for the purposes described in this Privacy Policy, including with:

  • Insurance companies, managing general agents, brokers, adjusters, or other insurance-related partners involved in quoting, placing, servicing, renewing, or managing coverage.
  • Technology, website, advertising, analytics, CRM, email, phone, hosting, document management, and other service providers that support our operations.
  • Professional advisors, regulators, law enforcement, courts, or government authorities where permitted or required by law.
  • Another organization in connection with a business transaction, such as a merger, sale, financing, or transfer of business assets, where permitted by law.

Service providers are expected to protect personal information and use it only for the services they provide to us.

6. Meta Lead Forms, Advertising, Cookies, and Analytics

If you submit information through a Facebook or Instagram lead form, Meta may also process information according to its own privacy terms and policies. We receive the information you choose to submit through those forms and use it to contact you, respond to your request, provide insurance-related information, and follow up about products or services that may be relevant to your inquiry.

Our website and advertising campaigns may use cookies, pixels, tags, analytics tools, and similar technologies, including Meta Pixel or similar advertising tools, to understand website activity, measure ad performance, improve campaigns, and show relevant advertising. You can adjust cookie settings through your browser and may be able to manage advertising preferences through the relevant platform settings.

7. Storage, Safeguards, and Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction. These safeguards may include access controls, password protection, secure systems, staff training, and service provider controls.

Personal information may be stored or processed in Canada or in other jurisdictions where our service providers operate. In those cases, information may be subject to the laws of those jurisdictions.

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, to provide services, to maintain business records, or to meet legal, regulatory, insurance, tax, accounting, or dispute-resolution requirements.

8. Your Privacy Rights

Subject to applicable law, you may request access to the personal information we hold about you, ask us to correct inaccurate or incomplete information, withdraw consent, request deletion where applicable, or ask questions about our privacy practices.

To protect privacy and security, we may need to verify your identity before responding to a request. We will respond within the timeframe required by applicable law.

9. Marketing Communications

If you receive marketing emails, texts, or other promotional communications from us, you may unsubscribe or opt out using the instructions in the message or by contacting us directly. We may still send service-related or transactional communications where permitted by law.

10. Third-Party Websites

Our website or advertisements may contain links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing personal information.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, technology, or services. The updated version will be posted on our website with a revised “Last updated” date.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, please contact:

Innova Insurance Services
Privacy Contact: Innova Insurance
Email: innova@insurebc.ca
Phone: (778) 606-3033
Address: 110A-422 East 3rd St., North Vancouver, BC V7L 1G2